Corporate Gifting E-commerce · 2025

GiftingnCo

A redesign of a Singapore corporate gifting store on Shopify — a warmer, clearer storefront built around quotes, minimum orders and lead times.

GiftingnCo Corporate Gifting E-commerce website homepage
Industry
Corporate Gifting E-commerce
Year
2025
Services
Shopify DevelopmentUI/UX DesignWebsite RedesignE-commerce Development
Client
GiftingnCo

The Challenge

GiftingnCo is a corporate gifting company in Singapore. Its Shopify store worked, but it read like a generic template: a banner image carried the homepage, and products that are really sold by quote showed a placeholder $0.00 price. Details a business buyer needs first, such as minimum order quantity and lead time, were not shown up front.

The Approach

We redesigned the storefront around how corporate gifting is actually bought. Product pages now lead with what a buyer needs to decide: a clear “Price on Request” state, the minimum order quantity and the lead time, with “Add to Enquiry List” and “Request a Custom Quote” as the primary actions. The look moved from a generic template to a warm cream-and-orange system with an editorial serif for headlines, drawn from the brand's own colors.

The Build

The storefront runs on Shopify with a redesigned theme. The homepage gained a category mosaic, a four-step “How it works” flow (browse, share your brand, approve a design mockup, receive) and product cards labelled with minimum quantities and custom branding. A sticky header keeps a “Get a Quote” button in reach on every page, and collection pages gained category filters with product counts and sorting.

Key Features

  • “Price on Request” and per-unit pricing states instead of a placeholder price
  • Minimum order quantity and lead time shown on every product
  • “Add to Enquiry List” and “Request a Custom Quote” actions
  • Printing and shape options presented as selectable choices
  • Category filters with product counts, plus sorting
  • A four-step “How it works” flow from browsing to delivery

Before & After

What changed.

Homepage

The previous GiftingnCo homepage, a banner image above a text introduction
BeforeA single banner image above a text introduction.
The redesigned GiftingnCo homepage with a headline, calls to action and a gift composition
AfterA clear headline, calls to action and the brand's visual system above the fold.

Collection page

The previous GiftingnCo products page with a large banner above the grid
BeforeA large banner above an unfiltered product grid.
The redesigned GiftingnCo products page with category filters and product cards
AfterCategory filters with counts above a grid of quote-ready product cards.

Product page

The previous GiftingnCo product page showing a $0.00 price and dropdown options
BeforeA $0.00 price with dropdown options.
The redesigned GiftingnCo product page showing Price on Request, minimum order, lead time and enquiry buttons
After“Price on Request”, minimum order, lead time and enquiry actions.

Blog

The previous GiftingnCo blog page, a two-column grid of large images with article titles
BeforeA two-column image grid with no page heading, and no link in the main navigation.
The redesigned GiftingnCo blog page titled Gifted Perspectives with article cards showing author, date and a read more link
AfterA titled “Gifted Perspectives” page with compact article cards, and a Blog link in the main navigation.

Gallery

A closer look.

On Mobile

On a phone.

GiftingnCo product page on a phone showing minimum order quantity, lead time, printing options and enquiry buttons GiftingnCo mobile menu with Get a Quote and Chat on WhatsApp buttons GiftingnCo blog page on a phone with the Gifted Perspectives heading and an article card

Technology

Stack & tools

ShopifyLiquid

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